Скачать или смотреть Performance Max vs. Search: Which one is better for you? [Inside Google Ads Episode 76]

Are you struggling to decide between Performance Max and Search campaigns for your Google Ads strategy? In episode 76 of Inside Google Ads, host Jyll Saskin Gales breaks down the key differences, strengths, and weaknesses of these two powerful campaign types, then provides a clear 3-step process to pick the right one for you.

Jyll clarifies what each campaign entails, from the keyword-focused nature of Search campaigns to the comprehensive, AI-driven reach of Performance Max across Google's various properties like Search, Display, YouTube, and Gmail. She explains why Performance Max represents the future of Google Ads with its cutting-edge AI, but also highlights crucial considerations before adopting it. You'll learn about the increased transparency now available in Performance Max reporting, debunking outdated notions of it being a "black box." Jyll also reveals the declining precision of keyword targeting in traditional Search campaigns and offers three essential rules to help you determine which campaign type is best suited for your business. Plus, before the end of the episode, Jyll demonstrates why relying on ChatGPT for Google Ads advice can lead you astray.

Key topics discussed:
How Google Search campaigns work
How Google Performance Max campaigns work
How Google Ads is evolving, with AI at the forefront
Strengths and Weaknesses of Performance Max campaigns
Strengths and Weaknesses of Search campaigns
3 criteria to choose between Performance Max and Search campaigns for your Google Ads account
Why Generative AI's Google Ads advice can be misleading

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Read more about this topic on Jyll's Google Ads Blog
Performance Max vs. Search: Which is Best for B2B Lead Generation? https://learn.jyll.ca/blog/performanc...
Performance Max vs. Standard Shopping: Which is better for ecommerce? https://learn.jyll.ca/blog/performanc...
Should You Run Search and Performance Max Campaigns Together? https://learn.jyll.ca/blog/should-you...

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