Discover Design Issues | Discovery Process | Design Thinking | UX | Problem-Solving Secret Sauce

#discoveries #UX #innovation #innovation #userresearch
The Secret Sauce of Problem Solving: Mastering the Discover Phase.
Unlock the secrets to successful innovation with the Discover Stage of Design Thinking! 🚀 Learn how to uncover the right problems, break biases, and extract actionable insights through research-driven strategies. From user empathy mapping to competitor analysis, this video walks you through essential inputs, activities, and outputs that set the stage for impactful solutions. Stay tuned for the next step: the Define Stage!

✨ Watch now and start solving problems that truly matter!

//TIMESTAMPS
0:00 - Intro music and problem statement (90% of product/innovation ideas fail) [music]
0:09 - Exploring the role of bold questions and curiosity
0:16 - Cutting through noise to uncover real problems
0:21 - Understanding genuine user needs beyond words
0:27 - Staying relevant and actionable in a changing world
0:33 - The Discover phase as a foundation for innovation
0:49 - Transition to the main content and video welcome
0:57 - Recap of the design thinking framework (problem vs. solution domain)
1:02 - Diving into the Discover stage (research-first design principle)
1:13 - Key tools and mindset for understanding the problem
1:30 - Starting with an initial hypothesis or assumption
1:41 - Importance of understanding inputs for Discover activities
2:00 - Essential inputs: hypothesis, secondary research, customer feedback, CRM data, and stakeholder expectations
2:43 - Key Discover activities: kickoff, analyzing existing data, surveys, interviews, and focus groups
3:02 - Competitor analysis (SWOT)
3:30 - Usability tests and user journey mapping
3:47 - Empathy mapping (understanding user feelings, thoughts, and actions)
4:06 - Outputs of the Discover phase: pain points, opportunity areas, market insights, trends, and stakeholder mapping
4:39 - Persona mapping to profile target audience behaviors and needs
4:50 - Objectives of Discover: understanding current state and uncovering key challenges and opportunities
5:04 - Foundation for the next phase (Define stage)
5:11 - Closing remarks and teaser for the Define stage
5:22 - Outro music [music]




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