Скачать или смотреть How AI Is Killing Traditional Search

Is traditional search dying?

AI is transforming how consumers find information, cutting organic traffic by 25% as people embrace zero-click results. Your marketing strategy needs to evolve beyond keywords to survive in this new landscape.

Discover how to thrive when consumers no longer click through search results in this conversation with Avery Akkineni, CMO at VaynerX.

01:19 Learn how to adapt your content strategy for AI search from Avery Akkineni, CMO at VaynerX, who explains why creating your own content that answers consumer needs is your best defense against search disruption

04:03 Understand how search behavior has evolved from basic terms like "wine" to complex queries like "white burgundy under $18 in Miami that pairs with lobster salad" and how your brand must respond

11:18 Explore how live shopping is revolutionizing commerce with Avery's experience running campaigns that sold a million products in 10 minutes through celebrity-affiliated promotions

18:07 Discover why consumer insights must shape your creative messaging and how siloed organizations often filter crucial information that could improve campaign effectiveness

23:22 Learn VaynerMedia's "owned first, then earned, then paid" approach that ensures no creative receives paid media until it's proven effective through organic testing

Guest: Avery Akkineni, CMO at VaynerX |   / averyakkineni  

Host: Nataly Kelly |   / natalykelly  

Podcast: Inside Insights | https://www.zappi.io/web/podcast/