Скачать или смотреть Ankush Gupta, Mohit Sood from ZS Associates - Cypher 2018

Leveraging AI for Customer Centricity

www.analyticsindiasummit.com

Customer centricity is a core business priority across industries today. The innumerable channels to reach the customer and associated data sources do complicate the problem, but also present a great opportunity to leverage Artificial Intelligence (AI) to drive significant business impact. The discussion will focus on how to drive a new customer marketing paradigm called Next Best Action. Deep learning algorithms combined with evolutionary genetic algorithms form the core of AI and help with recommendations to optimize every touchpoint with the right channel and content for each customer at the right time. Walk in to hear our experience on this exciting topic.