Скачать или смотреть Change the Ref: The Lost Class (Las Vegas) (Cannes advertising 2022) (Film category Gold Lion)

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Gun Control in the USA was a prevalent theme at Cannes this year. This is a brilliant expression of the cause that is incredibly impactful. Sometimes you just have to get all of your visual tricks out of the way, and let a powerful story be told.

Advertising for a cause is sometimes considered a low creative bar to clear, as there is emotion implicit in the message. I cannot imagine the message being amplified any clearer or more compellingly than the way it has been produced here.

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