Mapping Global Impacts of Hallyu

Mapping Global Impacts of Hallyu, The Korean Wave, is a large-scale interdisciplinary research project, co-funded by the Korea Foundation in 2024. The project advances policy-oriented studies on Hallyu, or the Korean Wave, that refers to the current global spread and impact of creative industries products specific to South Korean popular culture on different parts of the world. Led by Dr Natalia Grincheva, the international team of researchers explored the Korean Wave as a highly complex global phenomenon that has different layers of manifestations across multiple stages of its existence from production to consumption in transnational contexts. The project employs data-driven and machine learning approaches combined with traditional qualitative research to measure, map, and predict the spread, reach, intensity and impacts of the Korean Wave across different geo-locations to benefit a more informed, strategic, and evidence-based approach to Hallyu national policy and international diplomacy.