Скачать или смотреть Technical SEO Best Practices: Understanding Schema

Catfish Comstock of BusinessOnline sits down with seoClarity's Mark Traphagen to give an in-depth explanation of schema in SEO.

Download the free Schema Builder Chrome plug-in: https://schema.dev/schema-builder/

What is structured data? (3:36)
Why is schema markup important? (4:46)
Examples of schema (6:09)
Is structured data a ranking factor? (10:15)
What makes schema so hard to implement? (12:28)
How to implement structured data (14:38)
What is JSON-LD? (16:10)
What types of schema are supported by Google? (18:00)
How Featured Snippets and People Also Ask play into schema (19:57)
The most common schema types (22:18)
How to identify schema opportunities (24:46)
How to track schema success and performance (28:03)
Why is schema so hard to implement at the enterprise level? (30:00)
Solutions to help implement and execute schema (32:44)