Google Ads has Changed this is What Works Now

2024 has marked another round of large changes for Google Ads and these changes are not stopping with the coming months seeing:

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🎥 Demand Gen to replace Video action campaigns
🚫 New features for Performance Max including the ability to add negative KWs

But neither of those changes are the biggest change.

In fact the biggest change that is happening to Google Ads right now is something that is not even inside of your Google Ads dashboard.

And it has to do with how users - so the people that you are trying to target with your ads - are completing their searches in Google.

This is why for continued success with Google Ads you will need ensure that your Google Ads strategies are data driven.

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