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AI, Marketing & Staying Human: A CMO’s Perspective with Madlen Nicolaus | Hexagon

In this episode of Onstage with Enterprise Thought Leaders, Madlen Nicolaus, CMO of Hexagon, joins TalkMartech to break down what’s really happening at the intersection of AI and marketing.

🔍 Drawing from her experience leading marketing at top tech companies, Nicolaus discusses:

Why many CMOs still struggle with limited AI adoption and poor ROI

How to build a strong data strategy to unlock AI’s full potential

The importance of keeping AI tools human-centric

Whether innovation is at risk when focusing too much on empathy

The rise of AI-washing—and how it mirrors greenwashing in marketing

💡 If you're a marketer, CMO, or tech leader navigating the fast-changing AI landscape, this episode offers grounded insights and strategic advice.

📌 Chapters:
00:00 – The Role of AI in Marketing Strategy
02:55 – Data Strategy for AI Implementation
03:55 – Human-Centric AI: Balancing Technology and Expertise
06:04 – Innovation vs. Human-Centricity in AI
07:52 – AI Washing: The Hype and Reality
10:59 – Detecting AI Washing as a Consumer

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