2023 SPRING SUMMER CAMPAIGN FILM

' OCCULT BALANCE '

2023 S/S 컬렉션은 “ I AM NOT STRANGE, I AM JUST NOT NORMAL “ 초현실주의 작가 살바도르 달리의 말을 캠페인 슬로건으로 담아냅니다. 평범하지 않음에 소외감을 느낀 주인공이 꿈과 현실을 넘나들면서 우리는 모두 다르지만 조화를 이루며 살아가고, 각자의 다름은 이상한 것이 아니고 평범하지 않을 뿐이라는 것을 느끼는 내용의 영상입니다. 슬로건처럼 평범하진 않지만 조화로움을 추구하는 균형 잡힌 쿠어의 새로운 컬렉션을 느껴보세요

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' OCCULT BALANCE '

2023 S/S Collection's slogan is "I AM NOT STRANGE, I AM JUST NOT NORMAL". The campaign slogan was inspired by the words of the surrealist writer Salvador Dalí. The protagonist feels isolated from the world because of his unconventional qualities, as he crosses the boundary between his dreams and reality. Although we are different, We live our lives in harmony, and the video portrays the message that our differences are not strange, but just not normal, and that we should embrace the balance of seeking harmony even if it's not ordinary. Experience the unconventional new collection of balanced COOR that pursues harmony.