Скачать или смотреть How Professional Sports Equipment Escaped Price Wars in Cross-Border Markets

This video breaks down how a sports equipment brand escaped brutal price competition by shifting toward professional positioning and quality-first strategy. Instead of chasing mass sales, the brand focused on athletes and fitness enthusiasts who demand performance, durability, and recovery support.

Through functional fabrics, strict material standards, and scenario-based product design, ordinary gear gained premium value. The website structure highlights hero products while pairing them with complementary accessories to increase order value.

This approach reflects what we do at AIRSANG—helping brands build high-converting cross-border websites with clear positioning and long-term growth in mind.
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