Jay Leno Attacking Conan O'Brien

Conan O'Brien and Jay Leno seem to be turning on each other after days of focusing jokes on NBC over the late-night mess.

On Wednesday, a day after O'Brien said he wasn't willing to move the "Tonight" show back a half-hour to make way for Leno, there was a certain bite to some monologue jokes by each man.

Leno noted his colleague's complaint that his NBC bosses gave him only seven months to establish himself at the "Tonight" show.

"Seven months!" Leno said. "How did he get that deal? We only got four."

O'Brien returned volley in his own monologue. He said hosting the "Tonight" show has been the fulfillment of a lifelong dream.

"And I just want to say to the kids out there watching: You can do anything you want in life," he said. "Unless Jay Leno wants to do it, too."

NBC still hasn't commented on O'Brien's refusal to play ball, and a negotiated exit seems likely.

Meanwhile, a study emerged Wednesday illustrating just how damaging Leno's prime-time show was to NBC's local stations.

The research firm Harmelin Media said local NBC stations saw their late news audience drop by an average of 25 percent in November compared with the previous year among 25-to 54-year-old viewers. That's the demographic upon which news advertising rates are based.

The decline was particularly steep in some of the largest markets: 48 percent in New York, 43 percent in Los Angeles and 47 percent in Philadelphia.

NBC cited concerns among its 210 local stations in ditching the weeknight experiment of "The Jay Leno Show" at 10 p.m. The network wants to move Leno back to 11:35 for a half-hour show.

The local stations blame Leno for their news ratings going down because he provide a lousy "lead-in," which is television terminology for people keeping their TV set on one station because they were watching something there previously.

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