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Jan. 26, 2011: Orange County Distinguished Speaker Series - Marty Kaplan

The USC Alumni Club of Newport-Irvine presents the first in its Distinguished Speaker Series with Lear Center Director Martin Kaplan for a talk, "Think of Entertainment Differently."

Think of entertainment, said Professor Kaplan, not just as a leisure activity, but as the way messages grab and hold our attention. Think of entertainment not just as a sector of the economy, but as a driving force—maybe the driving force—of daily life. News, politics, education, religion, commerce, the arts: today there is scarcely a domain of human existence unaffected by the battle for eyeballs, the imperative to amuse, the need to stimulate and titillate, to tell us stories, to play with us. The stakes for society are enormous. This is the terrain that the Norman Lear Center is mapping.

Kaplan spoke about how entertainment has transformed journalism, and what that means for democracy; how entertainment can promote public health and save lives; and how USC research in all fields could accelerate if you imagine the academy as a creative industry.

For more on the Norman Lear Center: http://blog.learcenter.org/

For more on Marty Kaplan: http://annenberg.usc.edu/Faculty/Comm...