David Yurman’s Cross-Channel Approach to Luxury Marketing

How David Yurman engages the next-gen consumer across channels.

✅ Subscribe for more omnichannel marketing insights.

📚 CHAPTER BREAKDOWN:

00:00 - The Power of Timeless Luxury Icons
00:21 - Engaging the Next Generation of Consumers
00:46 - Multi-Channel Strategies with Social Media
01:06 - Maximizing TikTok for Brand Growth

⭐ ABOUT THIS VIDEO:

In this video, Carolyn Dawkins, CMO of David Yurman, shares how the luxury brand stays relevant by evolving its timeless designs, like the iconic cable motif, to attract younger consumers. Carolyn discusses the importance of using cross-channel strategies, leveraging talent panels, and the powerful role TikTok plays in their brand marketing efforts. She reveals the exciting momentum the brand is building as they prepare to scale up their TikTok strategy.

📹 WATCH MORE MARKETING CONTENT:

   / emarsys  

🔍 ABOUT EMARSYS:

Emarsys, an SAP Company, is the omnichannel customer engagement platform that empowers marketers to build, launch, and scale personalized, cross-channel campaigns that drive business outcomes. We partner with leading organizations across multiple industries, from fast-moving mid-market brands to global enterprises.

Website → https://emarsys.com/

#emarsys #omnichannelmarketing

👉 GET A DEMO:

https://emarsys.com/demo/