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➡ David Kong, President and CEO Best Western Hotels & Resorts

0:11 What are Best Western's DNA and values? How do you manage to implement it in independent hotel partners?
1:13 You recently launched new brands for your hotel partners, could you explain us your brand strategy?
1:57 How do you differentiate Sadie & Aiden from Glo & Vib?
2:30 What are the guidelines of your digital strategy?
3:32 What steps have you implemented to ensure sustainable development and management of your hotels?
4:24 What are your development plans for Europe and worldwide? Do you have target figures for 2020-2025?
5:00 How do you imagine that the hospitality industry will evolve the next few years? How will Best Western adapt?

David Kong is an industry leader with a long track record of success. Since being named President & CEO of Best Western Hotels & Resorts in 2004, he has led the company to significant financial achievements including an average RevPAR index of 110 over the past five years as well as unprecedented performance in guest loyalty and hotel satisfaction. Best Western has a global network of 4,100 hotels in more than 100 countries and territories worldwide, with annual hotel revenue of almost $8 billion.