Скачать или смотреть Disruptive Innovation Explained: Outsmart Giants, Win Big

Big players don’t fall because of better marketing, they fall because of disruptive innovation. If you’re a startup, solopreneur, or side hustler, this concept could be your secret weapon.

In this video, we unpack Clayton Christensen’s theory of disruptive innovation, how scrappy newcomers steal market share from industry leaders by targeting overlooked customers. You’ll see how companies like Netflix, Airbnb, and Uber didn’t beat the big guys at their own game, they changed the game entirely.

We'll break down:
The difference between disruptive vs. sustaining innovation
Real-world examples that disrupted entire industries
How you can identify and launch disruptive ideas without massive resources

If you’re building something and want to win in the long run, this strategy is non-negotiable.

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