Aerowatch, established in 1910, has a rich heritage in crafting pocket watches, reflecting the brand's commitment to traditional Swiss watchmaking. At the Time to Watches 2025 event in Geneva, they showcased an impressive array of timepieces, emphasizing their dedication to both historical designs and contemporary innovations. Notably, their collection includes skeleton pocket watches that utilize UNITAS mechanical movements, meticulously decorated with blue screws and intricate patterns, exemplifying the artistry involved in their creation.
In response to the enduring appeal of larger timepieces, Aerowatch has introduced wristwatches with diameters of 43 to 44 mm. These models feature modern interpretations of skeleton designs, with movements that are laser-cut and hand-finished, showcasing unique elements such as patterns inspired by the Jura region's fir trees. This design pays homage to the brand's roots in the Jura mountains, a region abundant with such trees.
The brand's commitment to skeletonization is evident in their timepieces, where the mechanical movements are fully visible through sapphire crystals on both sides. This approach not only highlights the intricate inner workings but also ensures durability with scratch-resistant materials. Over the past two decades, Aerowatch has consistently evolved its skeleton watch designs, introducing new models biennially to captivate enthusiasts and collectors alike.
Aerowatch's global presence is notable, with a strong market in Japan and a robust distribution network in Switzerland, encompassing over 120 points of sale. Their reach extends across Europe and Asia, including countries like France, the Netherlands, Germany, South Korea, Malaysia, Singapore, and China, reflecting the universal appeal of their timepieces.
The brand also offers regulator watches, characterized by a distinctive time display: hours at the 12 o'clock position, central minutes, and small seconds at 6 o'clock. These designs, rooted in horological history, were traditionally used in marine chronometers and large clocks, blending classic aesthetics with modern craftsmanship.
Catering to individualist customers, Aerowatch continues to produce pocket watches, including high-end skeleton models priced just under €3,000. These timepieces feature stainless steel cases, sapphire crystals, and are designed to be both waterproof and durable, appealing to collectors seeking a blend of tradition and functionality.
The company remains a family-owned business, with leadership spanning generations. Jean-Sébastien Bolley's father acquired Aerowatch in 2001, and together with his brother, a watch constructor, they have upheld the brand's legacy. Their combined expertise in technical innovation and marketing has solidified Aerowatch's position as one of the few remaining family-run watchmakers in Switzerland.
Celebrating its 115th anniversary, Aerowatch introduced modern pocket watch designs that bridge the gap between tradition and contemporary style. These timepieces feature sunblasted movements with blue screws and dial-side patterns inspired by regional flora, encapsulating the brand's dedication to preserving its heritage while embracing modern design elements.
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