Raja Rajamannar, Mastercard: Advertising is dead; it's all about experiential marketing

Описание к видео Raja Rajamannar, Mastercard: Advertising is dead; it's all about experiential marketing

WFA, with the help of The Economist Group, spoke with Raja Rajamannar, CMCO of Mastercard and WFA President. Hear from him on the rise of experiential marketing, brand power and purpose. #CannesLions

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