Скачать или смотреть Top Errors to Avoid in Brand IP

In this episode of the Brand Tuned podcast, Joe Gregory discusses his journey from graphic designer to co-founder of Rethink Press, highlighting the critical importance of intellectual property in branding and business. Joe emphasises the need for IP education among designers and entrepreneurs to prevent legal complications and enhance the security of business assets.

00:00 - Introduction
01:33 - Joe's Early Career and Shift to Entrepreneurship
05:11 - The Image Problem of IP
09:48 - Why IP Is Important for Business Success
12:10 - Protecting Your Asset Through IP
14:47 - Perception on IP
19:32 - Process In Choosing A Name
20:18 - IP Awareness in Creative and Entrepreneurial Training
26:46 - People Like To Be Independent
28:34 - IP Is Inherently Complex
38:47 - Why Business Owners Should Focus on Naming

LinkedIn: https://www.linkedin.com/in/joegregor...
Facebook:   / getpublished  
Websites: https://rethinkpress.com/ & https://book-builder.com/masterclass4...

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