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How to Make Money on TikTok in 2023
Many of these tactics can be executed by a business, but others require you to make TikTok your business. For example, any brand can use TikTok ads to drive traffic to their ecommerce store, but you’ll need to invest more dedicated TikTok time into making money through TikTok’s Creator Fund or by becoming a brand ambassador.

You either have a business you promote through TikTok—or you are the TikTok business.

Without further ado, let’s look at how to make money on TikTok in 2023.

1. Sell Products Through TikTok Shopping
TikTok introduced TikTok Shopping in 2021 to empower businesses to sell products directly on the platform—no more sending followers elsewhere to buy your goods. TikTok Shopping adds a shopping tab to your profile, letting users see products from your Shopify catalogs. You can also tag your products in organic content you publish to send viewers over to your store.

Don’t be shy. Mention your products to your audience. Try not to go overboard and be over promotional, but also remember to give your TikTok store a shoutout every now and then.

2. Drive Sales with TikTok Ads
Use TikTok ads to drive traffic back to your website, ecommerce store, or even your TikTok Shopping tab. You could run in-feed image ads promoting your products or get creative with TopView ads (fullscreen takeovers) to boost your TikTok following—both can help you make money on the platform.

You can also use TikTok as a top-of-funnel resource to get users to sign up to your email list or SMS campaigns. This technique can help keep your TikTok account appear less salesy while still being an influential revenue driver.

Want to learn more about TikTok ads? Watch our free masterclass to get up and running on the platform.

3. Participate in Affiliate Programs
You don’t need your own products and services to make money on TikTok. Instead, use affiliate marketing to link out to other goods and make a percentage of every sale when a user clicks through and makes a purchase. Here’s how:

Place an affiliate link in your profile—then direct traffic from your organic views to click the link.
Redirect traffic to your Facebook, Twitter, or Pinterest account where you can more generously place affiliate links.
Paste coupons codes and URLs in your video descriptions. Users will have to copy/paste the link into their browser.
Read more: The Ultimate Guide to Affiliate Marketing for Beginners

4. Promote Songs
Get paid to add songs to your videos. Nearly every video on TikTok has an accompanying background song for creators to lip-sync and dance to—and artists recognize this value. If you have a large enough following and engagement, musicians will pay to have you promote their music in your songs.

They know if your video goes viral, their song goes viral—and that means more downloads, concert tickets, and merch.

If you’re a musician (or aspiring musician), you can use TikTok to promote your own music. TikTok is a place to sing and dance, so it only makes sense to publish your own beats on the platform.

5. Join TikTok’s Creator Fund
The TikTok Creator Fund is TikTok’s program that pays users for creating engaging content. The more engagement your videos get, the more TikTok pays you. TikTok wants users to stick around (to make advertising money), and they’ll pay creators who help in that mission.