What is the value of design?

What is the value of design?

Such a simple question, yet many designers struggle to give a clear and compelling answer. Some even point to a dusty old report by McKinsey 😉.

You’d be forgiven for thinking they’d just been asked “What is the meaning of life?”.

Dave Malouf isn’t one of them. He’s thought about deeply about the value of design.

Until recently, Dave was a Director of Design Operations at Teladoc Health and in episode 35 of #BraveUX I asked him “what is the value of design?”.

Before I share with you what he said, for the sake of context, Dave and I were talking about the value of design inside of enterprise.

Okay, now we’ve got that straight, are you sitting down?

Good.

Here’s what Dave had to say:

💬 “I think for some designers there’s an inconvenient truth to the value of design, which is that design has no value by itself. Design is pre-creation. It is not creation itself. It is the creation of intent but it’s not the execution of intent, necessarily.”

Think about that for a second.

Our well-formed intentions don’t matter if we can’t help others to translate them into reality.

What is the value of design if intent is not realised?

Dave went on to say:

💬 “For me, designing is about amplifying other things and it can be applied to almost all parts of the business… Too often people think of design as the outcome or the output. In my mind design is the verb… of what it takes to create those outcomes, those outputs.”

Now it’s your turn (sorry, not sorry).

What is the value of design?

Watch the video for Dave’s full answer and share your thoughts in the comments below 👇.

#UX #UXDesign #DesignLeadership #DesignOperations #Collaboration

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Watch the full interview:
👉    • Brave UX: Dave Malouf - Defending Des...  

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Who is Dave Malouf?

Dave is a veteran of digital design and a globally recognised design leader. He is also a pioneer of the field of Design Operations. In fact, he’s widely credited as the person who came up with the abbreviation DesignOps.

Across his 27 years in the field, Dave has held senior design leadership positions at well known enterprise companies such as Rackspace, Hewlett Packard, and Digital Ocean. He is currently the Director of Design Operations at Teladoc.

Dave was a Co-Founder and Board Member of the Interaction Design Association (IxDA). He is also the author of the Guide to UX Leadership, and What is DesignOps, and the Co-Author of the DesignOps Handbook.

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Find Dave here:

LinkedIn:   / davidmalouf  
Twitter:   / daveixd  
Website: https://www.davemalouf.design/
Blog:   / amplify  

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Hosted by Brendan Jarvis:

LinkedIn:   / brendanjarvis  
Website: https://thespaceinbetween.co.nz/
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