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Clavicular’s Looksmaxxing Gym Routine

He calls himself the future of male self-improvement — but critics say his content pushes body obsession to a dangerous extreme.

Clavicular, real name Braden Peters, has built a large online following around the idea that genetics determine a man’s success — and that those genetics can be “optimized.” His content is tied to the controversial looksmaxxing movement, which focuses on maximizing male attractiveness through gym routines, supplements, grooming, and extreme physical analysis.

But his methods have sparked major backlash. Clavicular has shared a shocking technique where he attempts to “remodel” his jawline by striking it with a hammer — something he claims is part of achieving genetic optimization.

The debate exploded after a viral clip showed him standing next to an Arizona State frat leader with a visibly broader frame, leading commenters to say he had been “framemogged.”

As his influence grows, many are questioning whether this kind of content is healthy for the millions of young viewers watching.

Watch the full story and decide for yourself.

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