Скачать или смотреть Quantitative with Qualitative Methods: Part 2 - A Practical Example

Part 1 covers the strengths and shortcomings these types or research types and layouts various methods along the spectrum of qualitative and quantitative research.

In Part B, we will take one example project to show how both types of research are useful at particular phases of a large-scale re-design for a website.

0:00 Introduction
0:18 Review of Part I
1:14 Practical Example - Kicking Off w/ Web Analytics and NPS
2:28 Practical Example - Feedback Session
3:13 Practical Example - Wireframe Concept & Concept Testing
3:50 Practical Example - Interactive Prototypes / Qualitative Testing Iterative Testing
5:08 Practical Example - Launching the Website and Benchmarking Metrics
7:05 Conclusion

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Attributions

Music by Ben Sound
Photo by PhotoMIX Company from Pexels
Photo by Nataliya Vaitkevich from Pexels
Photo by Streetwindy from Pexels
Video by fauxels from Pexels
Video by João Adão from Pexels
Video by Kindel Media from Pexels
Video by Diva Plavalaguna from Pexels
Video by Tima Miroshnichenko from Pexels

Video by Ketut Subiyanto from Pexels
Video by Max Fischer
Video by Luna Lovegood

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