Скачать или смотреть Mastering Local Contractor Marketing: New Year, New Goals: Planning for Success

In this conversation, Rina and BK discuss various aspects of local contractor marketing, focusing on New Year planning, goal setting, and the importance of understanding business metrics. They emphasize the need for effective delegation, the significance of hiring the right team, and the necessity of tracking key performance indicators to drive business growth. The discussion also covers marketing strategies tailored for contractors and the importance of knowing one's numbers to make informed decisions. The episode concludes with actionable insights for setting goals for the upcoming year.


Takeaways:

Vision boards can help set bigger goals.
It's important to have a start, stop, and stay plan.
Cash flow and ROI are critical metrics for businesses.
Time spent on tasks should be evaluated for efficiency.
Delegation is key to focusing on high-value tasks.
Good marketing becomes cheaper over time with increased ROI.
Understanding your numbers is essential for business success.
The right tool must be used for the right job.
Setting actionable goals is crucial for growth.


Key Topics Covered:

Introduction and Holiday Reflections
New Year Planning and Goal Setting
Metrics That Matter for Business Growth
Delegation and Time Management Strategies
Sales and Marketing Insights
Understanding Marketing Metrics
Effective Communication and Team Collaboration
Navigating SEO and Marketing Strategies
Final Thoughts and Goal Setting for 2026