Скачать или смотреть Seller Hotline with PPC Farm Episode 2

Amazon PPC experts answer your burning questions about Prime Day performance, campaign structure, automation vs manual control, and the latest audience targeting features. Get insider strategies from 8-figure Amazon sellers and PPC agencies.

Join Carly McMillan from PPC Farm and Gabriel from INGB as they dive deep into Amazon advertising strategies that actually work. Whether you're struggling with campaign structure, wondering about automation, or trying to optimize your ACOS, this live Q&A covers the real-world tactics successful sellers use daily.

Timestamps:
0:00 - Introduction & Format Overview
2:30 - Prime Day Performance Analysis & Insights
6:45 - Auto vs Category Campaigns Strategy
11:20 - Balancing Automation vs Manual PPC Control
18:30 - Prime Day Preparation: Pre, During & Post Strategies
24:15 - Biggest PPC Campaign Mistakes Sellers Make
28:45 - New Amazon Audience Targeting Features
34:20 - Competitor ASIN Targeting & Market Share
37:50 - Keyword Research Tools & Strategies
41:10 - Reducing Campaign ACOS Effectively
45:30 - Amazon Attribution & External Traffic
48:00 - Wrap Up & Contact Information

Key Points:
CAMPAIGN STRUCTURE SECRETS:
→ Poor structure is the #1 mistake across all seller sizes from $1K to $100K monthly spend
→ Split auto campaigns by targeting groups for better data collection
→ Don't be afraid to create new campaigns when legacy structure is broken
→ Match type organization critical for sustainable long-term growth

AUTOMATION BEST PRACTICES:
→ Follow 60/40 split: 60% human strategy and 40% automation support
→ Use automation for bid adjustments and day parting at scale
→ Smaller brands need more human attention while larger brands require both
→ Automation should support human strategy not replace strategic thinking

NEW AUDIENCE TARGETING:
→ Triple your single keyword campaigns to test each audience separately
→ "Likely to Purchase" audience delivers 5-6 ROAS vs normal 3 ROAS performance
→ Available in both Sponsored Products and Sponsored Brands with different funnel sizes
→ Best results from splitting audiences into separate campaigns for clean data

ACOS OPTIMIZATION:
→ Use profit margin as target ACOS benchmark not arbitrary low numbers
→ Check ad placement before adjusting bids - might need to increase not decrease
→ 100% ACOS isn't necessarily bad if organic sales ratio is healthy
→ Focus on where ads show: top of search converts better than product pages

COMPETITOR TARGETING TACTICS:
→ When ACOS increases from competitor targeting check your listing optimization
→ Target competitors with worse pricing and lower ratings than your product
→ Market share only matters if you're profitable - smaller profitable slice beats larger losing slice
→ Use new search term data now available in product targeting campaigns

KEYWORD RESEARCH METHODS:
→ Data Dive and Helium 10 remain top external tools for most sellers
→ Amazon Brand Analytics provides direct search data from the source
→ Internal tools allow scraping 80-100 ASINs vs 15-20 limit in external tools
→ Strategy matters more than tools - use AI for creative brainstorming angles

EXTERNAL TRAFFIC WINS:
→ TikTok Shop currently outperforming Meta for Amazon traffic conversion
→ Amazon Attribution tracking still imperfect but improving with updates
→ Video-friendly products perform best on TikTok creative campaigns
→ Monitor brand search volume weekly to measure external traffic impact

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Who are we? PPC Farm is an Amazon PPC Agency. That's all we do and we're really freaking good at it. As an 8-figure Amazon seller ourselves, we know what it takes to be successful on Amazon. The info I share about Amazon is from the trenches. The real deal.

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