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In this episode, Mariana Dalto introduces Mitch Carson, exploring his journey into the television industry. Mitch shares insights on using TV for business growth and media exposure, highlighting hybrid events for media coverage. They discuss the media landscape, crafting compelling messages, and understanding TV economics. Mitch addresses common mistakes, the importance of media training, and contrasts TV with podcast interviews. The episode offers strategies for boosting personal visibility, creating timely products, and managing publicity expectations. It wraps up with resources for TV appearances and Mitch's contact information.


Leverage media exposure to rapidly enhance your business credibility and visibility.
Being timely and newsworthy can significantly boost your chances of getting media coverage.
Crafting concise, impactful messages is crucial for success in live television interviews.


(0:00) Introduction of Mitch Carson
(0:38) Mitch's background and entry into television
(2:10) Leveraging television for business and media exposure
(6:19) The impact of hybrid events and getting media coverage
(10:21) The media game and global experiences
(13:26) Crafting a message and the economics of television
(17:47) Mistakes to avoid and the importance of media training
(20:44) TV vs. podcast interviews and media readiness
(26:28) Leveraging media and personal visibility journeys
(28:13) Creating timely products and the nature of media attention
(31:14) Managing expectations with publicity and resources for TV appearances
(34:07) Closing remarks and contact information