Скачать или смотреть How to analyse market segments for a hotel revenue generation audit

In this video, we delve into the crucial aspects of market segmentation to maximise revenue potential. We explore auditing market segments, understanding their needs, profitability, and growth potential. Tasks include identifying target markets, analysing competitors, and tailoring messaging and pricing strategies.

Market Segmentation Audit Overview

Understanding different market segments and their needs is crucial for revenue potential.
Focus on specific segments like corporate, leisure, groups, airlines, or niche segments.
Analyse market size, growth potential, profitability, and revenue contribution of each segment.
Consider emerging travel trends, competitor analysis, potential market gaps, and target personas within each segment.
Identify segment-specific requirements and tailor messaging and marketing channels accordingly.
Implement segment-specific pricing, rate structures, and revenue management principles.

Hotel Market Segment Performance Audit Checklist https://hotelladder.com/4-market-segm...