Скачать или смотреть CenterFrame Curated | The Lure | Interview with Director Toni Hipwell

Micro horror, one fisherman, and a hook that bites back.

Writer director Toni Hipwell sits down with CenterFrame’s Nathan Haines to talk about The Lure, a tense micro short horror film starring Johnny Vivash, now streaming on CenterFrame's YouTube channel. They break down how a six hour night shoot and a six month timeline turned a tiny script into a sharp, atmospheric horror short.

Watch The Lure on this channel, then come back to the interview for an even deeper look at the process.

The Lure:    • The Lure | Award-Winning Horror Short Film...  

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In this interview you hear about:
• The one line pitch for The Lure, an “espresso shot of horror” on a dark lakeside
• Shooting on an Arri Mini LF in open gate to chase an 80s John Carpenter look
• Building tension through framing, negative space, and strong close ups
• Obsessive sound design, from chair creaks to the fly on the line
• How a micro short reached 84 festival selections with around a 60–70% acceptance rate
• Using a two minute horror short as a calling card for producers, execs, and future features
• Why Tony chose to partner with CenterFrame for online release and a 50/50 revenue share
• The cost of a festival run and how CenterFrame’s festival fund helped push The Lure further

You also hear Tony talk about teaching at the University of Salford, testing new kit in real conditions, and what a strong micro short does for festival relationships and career momentum. She shares next steps too, from a new body horror feature to Viking horror shorts on the way.

If you are a filmmaker, this is a useful watch for micro short strategy, festival planning, and getting more from short format horror.

#filmmaking #shortfilm #microshorts #horrorshortfilm #festivalstrategy #filmmakinginterview