PepsiCo Launches ‘Mountain Dew Ice™’ in India | Hybiz

Ahead of the upcoming summer season, PepsiCo India is strategically expanding its beverage portfolio by launching a refreshing, lemon juice-based beverage - Mountain Dew Ice™. Developed to suit the Indian palate, the ‘Made for India’ Mountain Dew Ice™ marks a significant milestone in PepsiCo India’s journey of innovation in the beverage category.
Extensive consumer research conducted by PepsiCo India found that Indian consumers immensely prefer the lemon flavor with a punch and are constantly seeking beverages that offer a taste closest to the real lemon experience.
Speaking about the launch of Mountain Dew Ice™, Vineet Sharma, Category Director- Mountain Dew & Sting, PepsiCo India, said, “Launch of Mountain Dew Ice is a significant milestone and a testimony of our commitment towards beverage category innovation. Mountain Dew Ice brings the best of both worlds to the consumers – the fun of bubbles & fizz and goodness of juice. This innovation is based on extensive consumer research and is in line with the ambition of providing our consumers the beverage of their choice.
#PepsiCo #MountainDewIce #MadeInIndia #Hybiz

HyBiz Tv is India’s most watched Digital Business Channel with over One Million regular viewers. In the 11 years of its existence, HyBiz Tv has provided a platform for business houses to promote, project and propagate their products and services. Corporate videos, promotional videos, interviews, ad- films, events coverage, current relevant news, meaningful discussions on contemporary subjects have given the audience relevant content which has helped in the rapid growth of the viewership. Clients from both the Telugu states and across the country have reaped rich dividends by engaging HyBiz Tv and now this has spread all over the country..
► Watch More Business Videos at India's Leading online business channel http://www.hybiz.tv
► like us on Facebook:   / hybiz  
► Watch More Videos on    / hybiztv  
► Subscribe to HYBIZTV Channel: goo.gl/EEXqfu
►Follow us on Twitter   / hybiztv