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"You know the money lies in your email list, right? However, the biggest question most business owners have is how to get their email subscribers to click through to their website to check out their latest and greatest offers. HubSpot says video can boost click-through rates by 200-300%. That means video is a highly effective way to engage with your brand and get your audience to act.

When you think about it from the perspective of a business owner, you're probably trying to figure out how to use video to increase engagement and drive traffic. When you use videos in your email marketing, you can grab people's attention, get your message across, and convert them.

It doesn't matter if you're creating a product demo, a behind-the-scenes video, or a testimonial from a customer, videos can help you build trust, showcase your products, and engage your customers. Using video in email marketing is similar to adding spices to your cooking. It may not be the main ingredient, but it adds flavor and depth to enhance the overall experience. You'll get more results when you add video to your email marketing campaigns."

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Topic: expertgram video email marketing
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