Marlboro কিভাবে বিশ্বের সবচেয়ে জনপ্রিয় সিগারেট ব্র্যান্ড? | Why Marlboro So Successful?

Marlboro initially targeted only the women’s segment, it has been the world’s most popular and successful cigarette brand for several decades. According to Forbes, since 1972, Marlboro has occupied first place in the global cigarette industry, whereas in 1950, the company’s market share was just 1 percent. The company is ranked first in the tobacco industry and 39th globally based on brand value. But how has this brand remained a market leader for 50 years?
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Video Sections:
00:00 - Introduction
00:59- Overview
03:45 - Reasons of Success
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Source:
Forbes, Statista, Tobaccocontrol BMJ, aacjournals, The Atlantic, Brand Directory,
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Video Credit:
Daily Brand, Marlboro Psa, OsbornTramain, Newer Old-Timer
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