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In the first episode of The Blueprint, we sit down with Shlok Bhartiya, co-founder of Shoppin, to break down how this New Delhi-based startup is reimagining online fashion discovery for Gen Z.

Shoppin isn’t another marketplace, it’s an AI-powered fashion engine that lets users shop by vibe, mood, or pop-culture moments. From “Alia Bhatt Cannes saree” to “Coachella-core,” Shoppin’s AI makes fashion search feel human.

We dive into three things that make Shoppin stand out:

1. AI in Apparel - How Shoppin’s AI, trained on millions of fashion images, understands moods, trends, and pop culture so you can shop by vibe, not filters.
2. The Business Model - Why Shoppin skipped warehouses and heavy commissions and instead built a lean affiliate model with new ways to monetize trends.
3. Industry Trends - From Gen Z’s vibe-first shopping to virtual try-ons and quick commerce, we explore why in fashion today, discovery matters more than delivery.