Скачать или смотреть Money Nels - Chris Lighty Was a Genius, Justo Was Fearless, and Mixtapes Built the Real Culture

In this raw and powerful episode of 247HH Culture Builders, Money Nels reflects on working with some of the most iconic names in hip hop business — from Chris Lighty and Steve Rifkind, to Paul Rosenberg, Justo, and more.

💼 He breaks down the internal power struggles, the street-smart promo tactics, and why real culture builders can’t let outsiders dictate the rollouts.

💿 From weed-for-DJ support to building buzz on mixtapes and recognizing who really moves the streets — this one’s full of music biz gems.

🎯 This is a masterclass in hip hop entrepreneurship, loyalty, and execution from the man behind the scenes of some of your favorite legends.

⏱️ Timestamps:
00:00 - Intro: Why Chris Lighty was a GOAT manager
00:42 - Lessons from Paul Rosenberg at Shady Records
01:45 - “I gave weed to DJs to get records played”
02:10 - Paul’s surprising hip hop IQ from Detroit
03:00 - Steve Rifkind’s animal-level passion
04:10 - Why Wu-Tang & Mobb Deep succeeded under Steve
05:00 - The balance of business vs culture in labels
06:00 - Justo’s no-nonsense industry mentality
07:15 - "Don’t let these execs dictate your culture"
08:45 - The impact of the Mixtape Awards on DJs
09:45 - How DJs like Whoo Kid & Klay broke G-Unit & Dipset

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