Implementing Microsoft Clarity: Follow Through Fridays | The Simple and Smart SEO Show Podcast

Welcome back to the Simple and Smart SEO Show Podcast! In this episode, host Crystal Waddell revisits expert advice from Celeste Gonzalez on Microsoft Clarity—a free user experience tool. Crystal shares her journey of implementing Clarity on two different websites, discusses key takeaways, and highlights how the tool provides valuable insights through screen recordings, rage clicks, and weekly reports. Additionally, she offers practical tips on optimizing pop-ups and utilizing data to improve user experience and conversion rates. Finally, Crystal invites listeners to join the SEO Squad to further refine their SEO strategies.

00:00 Introduction to Follow Through Fridays
00:15 Revisiting Microsoft Clarity with Celeste Gonzalez
01:01 Installing Microsoft Clarity on Different Platforms
02:13 Analyzing User Behavior with Microsoft Clarity
03:09 Optimizing Website Elements Based on Insights
04:48 Weekly Reports and Continuous Improvement
06:18 SEO Squad Meeting and Final Thoughts
09:48 Analyzing Heat Maps and Recordings