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SmartMail™ by Lakes is a marketing-based solution designed to seamlessly track the effectiveness of your direct mail campaign while enhancing the results through the integration of digital platforms.

Our marketing platform is designed as an Omnichannel Marketing approach. Turn a single mail piece impression into multiple repetitive impressions to the same audience across multiple platforms.

80% of conversions, sales, donations, or in political "the vote" occur between the 8th and the 12th touch. SmartMail™ by Lakes delivers between 8 and 32 impressions per piece, bringing prospects into the contact margins where conversion takes place to drive a lift in response on your direct mail campaign.

Lift direct mail response rates 23-46% for pennies per mail piece.