Скачать или смотреть The Hybrid Search Era

In this video, I explain how search, AI-generated answers, paid media, and commerce platforms are merging into one discovery system — and what this means for businesses, marketers, and growth teams in 2026.

Based on a bi-weekly Search & Growth Insights Report, this breakdown covers the most important developments shaping modern visibility, including AI Search Optimization, Perplexity, ChatGPT referrals, content designed for citation, and measurement beyond traffic and CTR.

You will learn:

Why AI-powered search engines like Perplexity behave differently from traditional search

How AI systems select sources and citations, not rankings

How to understand AI user intent using “proxies for prompts”

Why AI referrals have strategic value even with low traffic volume

How personalization impacts SEO, entities, and brand consistency

Why content must be structured for extraction, not just reading

How paid media attribution is changing in multi-touch journeys

The strategic risks and benefits of commerce happening inside platforms like Google

This video is especially relevant for:

SEO professionals and technical SEOs

Digital growth strategists

Performance marketers and media buyers

E-commerce managers and founders

B2B marketing and demand generation teams

Content strategists working with AI-driven discovery

Key ideas discussed:
AI Search Optimization
Search Experience Optimization (SXO)
Entity-based SEO
Structured content for AI citation
Perplexity SEO strategy
ChatGPT traffic and brand influence
Multi-touch attribution models
Paid media measurement in 2026
E-commerce growth strategy
Search ecosystem evolution

SEO has not disappeared. It has expanded.

Search is no longer just Google.
Search is no longer just traffic.
Search is now a system that influences decisions before clicks happen.

Prepared by: Obeid Allah Elhamzawy
Sources: Search Engine Journal, Search Engine Land, industry research, platform documentation
Report Date: January 25, 2026

If you work in SEO, digital marketing, growth, or e-commerce, this video will help you understand how visibility really works in the AI-driven search era.






SEO 2026, AI Search Optimization, Perplexity SEO, ChatGPT Search, Digital Growth Strategy, Content Strategy, Search Ecosystem, Entity SEO, Paid Media Attribution, E-commerce SEO, AI in Marketing, Search Engine Optimization, Growth Marketing, AI Search Visibility