Скачать или смотреть The $50M Growth Lesson Most Founders Overlook

What if scaling to $50M isn’t about spending more on ads but about building better relationships with your customers?

In episode #8 of the Retention Edge, we sit down with Devyn Merklin, CEO of Xscale and one of the key operators behind Livingood Daily’s $50M growth story. Devyn shares how focusing on retention early, simplifying your offers, and building flexible systems helped his team scale faster than most agencies thought possible.

This is not theory, it is the exact playbook that took a brand from coffee shop brainstorming sessions to managing $2M a month in subscription revenue.

We dive into:
Why most brands mistake agency handoffs for growth systems
The $50M upsell strategy that feels "too simple" but works
How to balance acquisition and retention at different growth stages
The retention metrics that actually matter
How to create customer loyalty without killing your margins

If you are running growth, trying to scale your brand, or stuck in an acquisition-only mindset, this episode will change how you think about long-term eCommerce success.

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Connect with Eric:   / eric-gopeesingh  

Connect with Devyn:   / devyn-merklin-b9b776121