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VIDEO INTRODUCTION: Aam aadmi party is one of the most unique case studies in the Indian political landscape. because if you look their rise to capture delhi, its quiet an extraordinary story. Back in 2012, delhi was one of the strongest territories of the Indian national congress. And sheila dixit was the chief minister of delhi for 15 long years. So congress had every resource in the world to win the political battle in Delhi. they had a ton of money, they knew the game of politics better than anyone else and Sheila dixit was one of the most prominent figures in delhi. But if you look Kejriwal in 2012, he had no money, nonpolitical connections and he barely knew anything about politics!! But somehow, while most politicians spend decades into getting a single seat in the goverment, Kejriwal came out nowhere formed the aam aadmi party, won the very first election to dethrone sheila dixit to become the chief minister of delhi!!! And he did not just beat congress, but also went on to govern delhi for 10 long years and that too with a majority government!!
And when I looked deper into the story it turned out to be genius marketing startegy that every business student must know!!
So in this episode today,
Lets understand,
How on earth did a common man like Kejriwal with no money, no political background and no expertise go on to beat the Indian national congress?
What was their marketing strategy that made them so successful in the dirty world of politics?
And most importantly, what are the lessons that we need to learn from this case study?
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