Скачать или смотреть Fit Over Local, For Most Brands

Most brands choose a 3PL the wrong way; they start with geography instead of what actually drives scale.

Greg Airel makes the case that flips this mindset. For 80 percent of brands, locality is not the lever. Operational fit is.

The 3PL that understands your category, your velocity, your integrations, your QA expectations, and your growth curve will outperform the one that simply happens to be nearby. Fit compounds. Proximity doesn’t.

As Greg put it, “All of those check boxes are far more important than locality… 80 percent of e-commerce brands should really try to find fit over locality.”

Shivang Maheshwari builds on this by breaking down why Fulfill (Fulfill.com) | 3PL Finder matters for founders, consolidating 3PL capabilities, software, capacity, and specialization into one place so brands can design a fulfillment strategy around actual data, not guesswork.

If you’re scaling, this episode is your blueprint for getting 3PL right before it gets expensive.