How To Pre-Sell Your Software Product Before Building It

Afraid of wasting a bunch of time, energy and money to find out that nobody wants to buy what you created? In this video, I'm going to share with you how to pre-sell your product before you even build it.

Exclusive Resource: Idea to Exit Mini-Course - Learn How To Build Product Without Spending Money & True Customer Validation - http://bit.ly/2AAL9FL

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Want to know the quickest way to kill your company and team morale?

It’s super easy.

Invest tens of thousands of dollars and man hours in building your software, only to find out after the fact that your market couldn’t care less.

Done.

Now you can happily go back to whatever world you just left behind.

On the flipside, if you want to launch your startup the smart way by pre-selling your product BEFORE you build it…

… I shot this new episode outlining the 4 steps I’ve used to successfully validate and pre-sell my product before ever writing a single line of code.

Even if you’re already familiar with methodologies such as the Lean Startup, I highly recommend giving this one a watch as there are some key distinctions that make your product even faster (and more profitable) to validate.

At a high level, the 4 steps for pre-selling your SaaS product are:

1. Define early adopters
2. Ask for advice
3. Validate pain and solution
4. MEVO (instead of MVP)

Whatever you do, pay special attention to MEVO.

Pretty much everyone in the startup world is familiar with the concept of “minimum viable product”.

Unfortunately, there are few concepts more DANGEROUS to startup founders. When it comes down to it, an MVP still includes building “something” before you’ve fully validated it with early adopters.

As many only discover after the fact, this ‘building’ phase can spiral out of control and still leave you with an expensive piece of software that nobody wants.

Instead, I’d love for you to adopt the MEVO strategy which will allow you to collect capital upfront (while validating your offer) before you invest cash into building it.

Learn more about the MEVO in this week’s video, and then let me know of any tricks from the trenches that you’ve used to validate your own product.

Dan “don’t build it before they come” Martell

Don't forget to share this entrepreneurial advice with your friends, so they can learn too:    • How To Pre-Sell Your Software Product...  

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ABOUT DAN MARTELL
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“You can only keep what you give away.” That’s the mantra that’s shaped Dan Martell from a struggling 20-something business owner in the Canadian Maritimes (which is waaay out east) to a successful startup founder who’s raised more than $3 million in venture funding and exited not one... not two... but three tech businesses: Clarity.fm, Spheric and Flowtown.

You can only keep what you give away. That philosophy has led Dan to invest in 33+ early stage startups such as Udemy, Intercom, Unbounce and Foodspotting. It’s also helped him shape the future of Hootsuite as an advisor to the social media tour de force.

An activator, a tech geek, an adrenaline junkie and, yes, a romantic (ask his wife Renee), Dan has recently turned his attention to teaching startups a fundamental, little-discussed lesson that directly impacts their growth: how to scale. You’ll find not only incredible insights in every moment of every talk Dan gives - but also highly actionable takeaways that will propel your business forward. Because Dan gives freely of all that he knows. After all, you can only keep what you give away.

Exclusive Resource: Idea to Exit Mini-Course - Learn How To Build Product Without Spending Money & True Customer Validation - http://bit.ly/2AAL9FL