Скачать или смотреть Personalization in marketing: Why teams get it wrong

Most brands think they’re doing personalization well.

Names in subject lines. Industry-specific landing pages. Smart targeting powered by AI.

And yet, the majority of these messages still get ignored.

This video breaks down why.

The problem isn’t a lack of tools or effort, it’s a misunderstanding of what personalization really requires. When marketing treats personalization as a content tactic instead of an end-to-end experience, the cracks show fast. Especially at the handoff to sales, customer success, or post-purchase.

You’ll hear a real example of how “perfect” personalization collapses inside organizations, and what leading teams are doing differently.

Key takeaways:
→ Why most personalization strategies fail beyond marketing
→ How siloed teams create fragmented customer experiences
→ Why data quality matters more than data volume
→ What it takes to deliver personalization across the full journey
→ Why organizational alignment matters more than AI alone

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