Exponential organizations by Salim Ismail - Massive Transformative Purpose: Animated summary

Today’s big idea comes from a pioneering book called Exponential Organizations. The book has the subtitle:” Why new organizations are ten times better, faster and cheaper than yours (and what to do about it)” and is both a roadmap and a survival guide for CEOs, Entrepreneurs, and Leaders of the future.

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This video focus on a concept introduced early in the book called “Massive Transformative Purpose” and explores why it is crucial for your company to have one!!

A Massive Transformative Purpose is a higher aspirational purpose of an organization! It needs to be very specific to the individual organization and something that cannot be copied by the competitors. It is not what an organization does, but what it aspires to accomplish. Some aim to transform the planet others just an industry. In any case, radical transformation is the name of the game!

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**This is our Bouillon Cube summary of the book. As always we highly recommend reading the whole book. You can buy it by clicking this link: https://amzn.to/3jy4kUd

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