Скачать или смотреть 7 Addressable TV 2.0 - How AI & Tech are Making TV Accessible for All

As we delve into "Addressable TV 2.0 - How AI & Tech are making TV accessible for all," we explore the current maturity of addressable TV in European markets and the predominant advertiser use cases. We also tackle the challenges of making it bigger and discuss the tools that should be made available to democratise the market. Our panel will also examine how AI can deliver better and more personalised TV ads and the types of data that will be most utilised in addressable TV.

Moderated by Jean-Baptiste Moggio
Senior Brand Director, RTL AdAlliance

Fabian Burgey
Director SME Business Europe, RTL AdAlliance

Patrick Danne
General Director Sales Digital, Ad Alliance Germany

Marco Gijsen
Sales Director, (AI-assisted-) Strategy, Creativity and Production, Ad Alliance Netherlands