Скачать или смотреть Value-creating Businesses #3: Anodica Trevigiana s.p.a.

Anodica meets Ain't a GAME to tackle the challenge of a strategic growth by redefining its communication strategies through the use of the Segmentation Deck https://www.aintagame.co.uk/product/s..., Affinity Deck https://www.aintagame.co.uk/product/a..., Experience Journey Deck https://www.aintagame.co.uk/product/e..., Proposition Journey Deck https://www.aintagame.co.uk/product/p... and Delivery Journey Deck https://www.aintagame.co.uk/product/d... with their canvases and their serious gaming tools.

The starting point of the journey was to look at customers and their way of thinking and "feeling", rather than at turnover and size. This approach enabled them to live the customer experience from a new point of view, by bringing out unexpected and unattended touchpoints and potential moments of interaction to be worked out in order to "create better relationships".

The workshops let them change the company focus from a product/service one to the customer. This led to new decisions and communication actions, as said by Giorgio Zanchetta, President, and Marco Bioses, Commercial Director.

In this video, we learn about the outcomes of the work done, from the voice of the participants themselves.

WHAT IS AIN'T A GAME?
Ain't a GAME is a method that helps entrepreneurs, managers, startuppers and consultants in decisions making. It is a method for people that are constantly challenging the way they know and do things, as well as for anyone who is looking for new methods and tools to change the status quo.
Ain't a GAME method has a simple approach that provides a series of integrated and modular tools, useful for understanding and creating a real value for your business ecosystem. Unlike other business methods, Ain't a GAME takes an "outside in" approach:
It is focused on people, relationships and sharing
It is built on play, to stimulate lateral thinking and co-creation
It works with strategy in a dynamic way to improve the "adaptability" of the business

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WHO IS ANODICA TREVIGIANA S.P.A.?
Anodica produces highly prestigious aesthetic components mainly for the household appliances sector, focusing on searching for solutions, technologies and human capital.
Anodica Trevigiana S.p.a. - Codognè (TV) - https://www.anodica.it/