Скачать или смотреть Dancing Through Change: David Meerman Scott on Grateful Dead, Fandom, and Human Experience (MDE636)

In this special episode, host Minter Dial reconnects with celebrated marketing strategist and author David Meerman Scott for their third lively conversation together. As they reflect on their decade-long friendship, David Meerman Scott shares insights from the freshly updated edition of "Marketing Lessons from the Grateful Dead," co-authored with Brian Halligan, co-founder and former CEO of HubSpot.

Together, they explore why the unconventional, fan-centric business lessons from the Grateful Dead are more relevant than ever in an age dominated by digital chaos and AI. David Meerman Scott unpacks the enduring legacy of the band, discussing the importance of human connection, fandom, and letting go—both in music and business. The discussion also dives into leadership transitions, from Jerry Garcia’s era to the bold addition of John Mayer, examining how the band’s openness to innovation has kept their music and message alive for new generations.

Tune in for a conversation that covers everything from navigating change in business and life to the power of authentic experiences and the wisdom in embracing both risk and generosity. Whether you’re a marketer, a Deadhead, or simply curious about how to build lasting legacies, this episode is packed with stories and actionable insights you won’t want to miss.

Key Takeaways:
1. Human Connection Over Algorithms: As digital marketing and AI automate more interactions, the lessons of the Grateful Dead—building offline, authentic communities—are more essential for brands and leaders seeking lasting impact.
2. Let Go for Lasting Legacy: The Dead’s openness—allowing fans to tape, remix, and spread their music—created a multi-generational legacy. In business, letting go of strict control enables true fandom and sustainable relevance.
3. Fulfillment Stems from Experiences and Relationships: As David shares from both personal and research perspectives, it’s not possessions or perpetual productivity that matter most, but the adventures we take and the people we connect with along the way.

Find the show notes here: https://www.minterdial.com/2025/12/da...

00:00 "Grateful Dead's Marketing Impact"
04:03 "HubSpot, AI, & Human Connection"
08:31 Legacy and Living Beyond Today
10:39 "Lindy Hop Journey"
17:40 "Let Go to Embrace Fandom"
18:49 Bobby Weir, Legacy, and John
22:53 Flamenco Covers and Permissions Struggle
27:43 Leveraging Data for Market Insights
31:25 "Living AI Every Day"
32:10 "Craving Genuine Human Connection"
35:59 "Never Regret Live Connections"
38:55 "Unique Marketing Insight Shared"