Скачать или смотреть The ULTIMATE B2B Cold Email Course for 2025 (3H MASTERCLASS)

In this video, I reveal everything I know about cold email. From just getting started to putting together successful campaigns. The original footage was 3+ hours. I will teach you everything from A-Z.

Document from video: https://gamma.app/docs/COLD-EMAIL-MAS...

Want to work with me? Let's talk here: https://dulcy.io

We will be covering:

Cold Email Infrastructure (Sending Accounts
• Public vs Private Infrastructure
• Account Resellers
• Cyclical Nature Of Email Service Providers (ESPs)
• Types Of Email Accounts (Enterprise, Education, Non-profit, etc)

Cold Email Sequencer (The Sending Tool)
• Smartlead vs Instantly vs Lemlist vs Apollo
• When To Use Which Tool

Creating Lead Lists
• Introduction Into Apollo
• Building Lead Lists Directly On Apollo
• Building Lead Lists Using External Data Sources
• Enriching Data with Apollo
• Intent Based Lead Lists
• The Fallacy Of "Verified Apollo Leads"
• SMTP Verification
• Catch-all Verification
• Company Name Formatting with AI• Waterfall Enrichment

Split Testing
• The Golden Rule Of A/B Testing
• Treating Cold Email Campaigns Like Ads
• Different Factors To Test During First Campaign(s)

Segments/Subsectors
• Why Segmenting Matters
• Subsector Of Industry
• Job Title• Head Count
• Hiring Status
• Case Study

Personalization (AI/Clay)
• When To Personalize Your Campaigns
• Introduction Into Relevant Personalization
• How To Personalize Your Campaigns

Offers In Cold Email
• Company Level Offers
• Campaign Level Offers
• Testing Different Offers/CTAs
• Loom Strategy
• Direct To Call Strategy
• Lead Magnet

Conversion Focused Scriptwriting
• Script Angles
• Unnecessary Words
• Sell The Result, Not The Service
• Make It Easy To Say Yes To
• How NOT To Write Cold Emails

Deliverability
• DNS Records
• Domain Registrars
• Don't Buy Accounts From Registrars
• Spam Words
• HTML Content
• Spintax
• Health Scores
• Inbox Placement Tests
• Email Sending Tool
• Blacklists
• Account IP Addresses
• Account Providers

Booking Calls/Objection Handling
• Appointment Setting Rules
• Don't Send Scheduling Links
• Building Objection Sheets
• Utilizing Virtual Assistants (VAs)

General Marketing Concepts
• Product Market Fit
• Message Market Fit
• Market Sophistication

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Are you interested in 24+ hours of content on lead generation, 8+ free scrapers, our real client scripts, 10 hours+ of REAL sales calls, website/vsl/hiring/contract templates, 3 weekly coaching calls, discounts on software, custom tools & a community to learn from? Check out Lead Academy:

The offer is simple. $99 a month - no minimum commitment. Full refund if you don't like it.

If you want to be more conservative - we also offer a $49/month plan as well.

Use code "DULCY" for 20% off :)

https://whop.com/lead-academy/?a=alex...