CNN Worldwide - Aiming For Gold: Paris 2024

For the 2024 Summer Games in Paris, CNN approached Stephen Arnold Music (SAM) to create a custom sonic brand and music package for its “Aiming For Gold” franchise promotions and coverage. SAM’s objective was to sonically express the drama, inspiration, and passion found on international competition’s biggest stage.

The use of live symphony players creates a distinct identity that seamlessly blends Western sensibilities with regional French instrumentation, including the musette and French violin.

The “Aiming For Gold” franchise airs in a variety of promos, segments, and athlete profile pieces on all CNN channels worldwide. The sonic brand SAM has created has been successful in unifying the campaign and franchise across multiple channels and initiatives.

Learn more about our sonic branding and custom music solutions at https://stephenarnoldmusic.com/