Скачать или смотреть Gully Labs Secret to Building India’s Coolest Sneaker Brand

In this episode, we sit down with Arjun Singh, Co-Founder of Gully Labs, to uncover how he’s building India’s most creative sneaker brand for a new generation of consumers.

Gully Labs is redefining Indian streetwear by blending homegrown stories, traditional craftsmanship and bold design. Every sneaker is inspired by Indian elements from kulfi to patang to hockey. Gully Labs has also created an iconic shoe in collaboration with Royal Enfield.

From starting out with just 25 pairs a month in a Noida garage to creating India’s most viral D2C sneaker collections, Arjun shares the honest journey of turning a passion project into a fast-growing brand that’s capturing Gen Z’s imagination.

He talks about:

The philosophy behind Gully Labs and making sneakers that tell Indian stories
How he built a nationally recognized handcrafted sneaker brand
Secrets to going viral and building loyal sneaker communities online
What it takes to compete with global giants while staying 100% desi

Chapters:

00:00 - Intro
01:04 - Arjun's startup journey
03:41 - Naming strategy
05:02 - Sneakers Design process
06:54 - Manufacturing in India
09:23 - Marketing strategy
10:23 - Capital allocation
11:26 - Unit economics
12:23 - Finding target audience
13:59 - Royal Enfield collab
14:53 - Launch of the Naadu sneakers
16:44 - Unique product features
19:46 - Role of Kaarigars
22:30 - Arjun's favourite sneakers