Marketing research process in Hindi | मार्केटिंग रिसर्च प्रोसेस steps

Marketing research kaafi zaruri hai business mein. Kaafi tarah ke marketing research karte hai businesses jaise wo market survey kar sakte hai, product-preference test kar sakte hai, ya apne advertising ka evaluation kar sakte hai. Lekin Marketing research ke process mein kuch steps hote hai jinko follow karna chahiye. Marketing research process mein 6 steps hote hai.
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step 1:
Define the problem, the decision alternatives and the research objectives
Problems ko bahut broadly ya bahut hi zyaada narrowly define nahi karna chahiye. Bahut boradly define karenge to isse wastage of resources ho sakta hai. Aur bahut narrowly define karenge to jitna data ya information chahiye effective decision lene ke liye uski kami ho sakti hai. To kaise define karna chahiye? Ye cheezein clear kar lijiye problem ko define karte waqt

1. Kya research karna hai jaise content, scope
2. Kyu research karna hai jaise jo decisions lene hai uske liye

Research ka maksad hota hai meaningful data generate karna jisse aap effective decisions le payenge.

To isse aapko problem aur research objectives ka clear definition mil jayega.

step 2:
Develop the research plan:
Is stage mein ek efficient plan banaana hota hai jo information chahiye use gather karne ke liye. To isme jo cheezein involved hoti hai wo hai data sources par decisions, research approaches, research instruments, sampling plan, contact methods.

Data sources yaani ki data kahan se ayega. Dekhiye researcher ya to primary data gather kar sakte hai ya secondary data ya to dono. Agar aapko pata nahi hai ki primary aur secondary data kya hai to aapko bata dun ki primary data yaani freshly gather kiya hua data kisi specific purpose ya research project ke liye.

Secondary data yaani wo data jo ki pehle se kisi aur reason ke liye collect kiye gaye the aur jo already exist karte hai kahin par. Aapko bas us data ko khojna hai. Jaise for example secondary data aapko internet se bhi mil sakta hai.

Primary data jo hai wo 5 tarah se collect kiye jaa sakte hai:
Observational research se:
Focus group research se:
Survey research se:
Behavioral data se:
Experimental research se: