Скачать или смотреть Why Indian Celebrity Brands fail........ Except HRX

While most Indian celebrity brands like Deepika Padukone’s 82E, Virat Kohli’s One8, and Anushka Sharma’s Nush struggled to capture the market, Hrithik Roshan’s HRX broke through with a powerful story. The secret wasn’t just star power—it was the way HRX built authenticity, priced smartly for Indian consumers, and partnered with platforms like Myntra and Cure.fit at exactly the right time.

From the “Greek God” image to humanizing Hrithik through his fitness struggles, HRX created a brand people could actually believe in. This video dives into that journey and shows why Indian customers demand more than just a famous face behind a product.

Chapters:
00:00 Intro
00:31 Why is HRX so successful?
00:37 1. The Greek God
02:05 2. Brand Story
03:18 3. Exclusive with Myntra
04:27 4. Strategic Partnerships
05:09 5. Athleisure Category
05:36 Why do Most Indian Celebrity Brands fail?
06:59 There are Other Brands too


#StartupAnalyst #HRX #hrithikroshan



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